HeForShe

HeForShe

JCI São Bento do Sul, Brazil

Aligning with the SDG’s, JCI São Bento do Sul created this program to promote a united approach to gender equality while providing partnerships with local organizations, encouraging the ACF to address root issues and even hosting workshops. Many members took aspects of the campaign into their own companies, serving as ambassadors to promote gender equality and helping to raise awareness to end violence against women. Changing the way communities and cultures view gender equality and creating public policies to advance change is the main goal of this program. JCI Brazil was awarded Most Oustanding National Flagship Project at the 2020 JCI Conference of America.